90%+
Membership growth
Built stronger value communication, engagement, education, and member pathways for a national legal organization.
Prepared for Chartwell Law | Director of Marketing
Make 39 offices feel like one unmistakable brand.
I build the systems that turn complex expertise into clear positioning, stronger relationships, consistent execution, and measurable growth. My background combines national legal-sector leadership, multi-location brand strategy, digital performance, events, CRM, content, and hands-on marketing operations.
Legal-sector credibility
National brand systems
Attorney audience growth
Strategy plus execution
National marketing command center
Candidate brief
700+people
18states
39offices
The operating principle: strategy should make daily execution clearer, faster, and more accountable.
The candid fit
Different path. Direct relevance.
Chartwell needs a leader who can think firmwide, earn attorney trust, protect brand consistency, and still execute the daily work. My path is not conventional law-firm tenure. The transferability is unusually strong.
I have not spent eight years employed inside a law firm. I have spent 12 years building growth systems around attorneys.
As Executive Director of a national organization for board-certified trial attorneys, I operated inside the legal profession's real-world constraints: attorney stakeholders, ethics, accreditation, governance, complex subject matter, national events, sponsorships, reputation, search visibility, and communications to audiences ranging from 10,000 to 100,000 attorneys.
“I understand how legal expertise becomes trust, how trust becomes engagement, and how engagement becomes growth.”Reeve McNamara
Atlanta, Georgia
Proof, not adjectives
Results built in complex environments.
The numbers below come from legal, association, SaaS, and multi-location service work. They show a repeatable pattern: clarify the audience, connect the systems, improve the journey, and measure what changes.
200%
Email open-rate growth
Used CRM segmentation and A/B testing to improve relevance and performance across attorney audiences.
#1
National organic ranking
Achieved the top search position for the highly competitive term “Medical Malpractice.”
1,400+
Largest event audience
Led content, faculty, marketing, registration, accreditation, and event execution at national scale.
Role-to-evidence map
What Chartwell needs. What I have built.
Select a leadership area to see how my experience maps to the work, without stretching titles or inventing experience.
One firmwide standard, flexible enough to work locally.
Brand governance is not a logo exercise. It is the operating system that keeps attorney bios, practice descriptions, pitch materials, events, digital channels, and internal communications aligned without slowing the firm down.
National reputation managementLed communications, education, accreditation, governance, sponsorship, and search visibility for a national attorney organization.
Multi-location consistencyDirected connected web, content, SEO, service, location, form, and conversion systems across a nine-location brand.
Complex stakeholder alignmentWorked with attorneys, physicians, boards, committees, vendors, developers, faculty, and operating teams.
Clear message architectureTranslate technical expertise into positioning that clients, prospects, partners, and internal teams can understand and use.
Turn attorney expertise into visible, usable market advantage.
The strongest legal business development systems connect market intelligence, client targeting, attorney credibility, content, pitches, events, CRM follow-up, and cross-practice opportunities.
Attorney audience fluencyDelivered weekly digital communications to audiences of 10,000 to 100,000 attorneys and grew membership more than 90%.
Targeting and segmentationBuilt campaigns by audience, location, service line, buyer stage, ideal customer profile, and user need.
Pitch and sales enablementDeveloped positioning, landing pages, objection-based content, calculators, assessment concepts, and market-facing conversion assets.
Events with a growth purposeProduced 42 CLE programs and 12 annual conferences, linking content, sponsorship, faculty, promotion, registration, and follow-up.
Build a content and digital engine that serves reputation and pipeline.
Website, SEO, email, social, thought leadership, webinars, podcasts, and PR should operate as one connected system, not a collection of channel calendars.
Search authorityAchieved a #1 national organic ranking for “Medical Malpractice” and built keyword-to-content pathways.
CMS and website leadershipDirected a migration from WordPress and Elementor to Webflow while protecting SEO and conversion priorities.
High-volume content systemsBuilt editorial calendars, thought leadership, professional education, sales content, email campaigns, and AI-assisted workflows.
Performance optimizationImproved clicks 26% through more specific calls to action and increased new clients 12% through digital updates and segmentation.
Make the marketing function easier to trust and easier to use.
High-performing marketing teams need clear priorities, decision rights, reliable workflows, measurable service standards, and a leader who can move between executive strategy and hands-on delivery.
Executive ownershipLed a national professional organization across strategy, budgets, governance, communications, events, sponsorships, and accreditation.
Process managementImproved profitability 19.8% through workflow and operating improvements in a multi-location organization.
Technology translationTurn business needs into CMS structures, CRM workflows, forms, dashboards, feature requests, developer tickets, and roadmaps.
Collaborative leadershipBuild accountability through clarity, service, listening, and shared goals rather than through unnecessary layers.
The operating model
Four engines. One growth system.
Chartwell's marketing function should connect firm reputation, attorney development, client relationships, digital visibility, events, and measurement into a coherent system.
01
Brand and reputation
Create a firmwide standard that protects consistency while giving practices and offices usable tools.
- Brand governance and templates
- Attorney bios and practice narratives
- Rankings, awards, PR, and reputation
02
Attorney and practice growth
Help attorneys understand where to focus, what to say, and how to deepen relationships.
- Client targeting and cross-selling
- Pitches, presentations, and credentials
- Practice and market growth plans
03
Content and visibility
Convert legal knowledge into a disciplined thought-leadership and digital distribution engine.
- Editorial and campaign architecture
- Website, SEO, email, social, podcast, webinar
- Local relevance within a national brand
04
Operations and intelligence
Give the team clear workflows, priorities, technology, data, and decision-making discipline.
- CRM and marketing technology roadmap
- Budget, vendor, event, and sponsorship ROI
- Dashboards, service standards, and team cadence
Initial 90-day hypothesis
Listen first. Align fast. Activate visibly.
This plan is intentionally practical. It begins with Chartwell's internal priorities and data, then moves toward a focused operating roadmap and a small number of visible pilots.
Build the shared truth.
Understand the firm's strategic priorities, attorney expectations, client-development opportunities, team capacity, existing technology, and the work already succeeding.
Stakeholder listeningLeadership, practice leaders, attorneys, marketing and BD, HR, IT, operations, and key external partners.
Brand and asset auditWebsite, intranet, biographies, practice pages, pitches, collateral, templates, social, email, PR, directories, and internal communications.
Growth-system inventoryClient targeting, cross-selling, CRM, events, sponsorships, content workflows, reporting, vendors, budgets, and approval paths.
KPI baselineEstablish what is currently measured, what decisions the data supports, and where the most important blind spots exist.
Deliverable: a concise current-state brief that identifies strengths to preserve, friction to remove, and the highest-value opportunities to validate.
Create focus and operating clarity.
Turn the audit into a practical marketing roadmap that aligns firm priorities, practice needs, team capacity, and measurable outcomes.
Integrated planDefine priority audiences, practices, markets, campaigns, core messages, channels, owners, and decision points.
Brand governanceCreate practical standards, templates, and review workflows for bios, practice descriptions, pitches, presentations, and campaigns.
Growth playbooksBuild repeatable systems for attorney visibility, client targeting, cross-selling, events, sponsorship evaluation, and follow-up.
Team and technology roadmapClarify roles, service expectations, meeting cadence, vendor standards, CRM priorities, and near-term platform improvements.
Deliverable: a sequenced roadmap that makes priorities and tradeoffs visible to leadership and usable by the marketing team.
Launch visible proof of the system.
Activate a small number of high-value initiatives that demonstrate better alignment, faster execution, stronger attorney service, and clearer measurement.
Priority-market pilotLaunch one integrated campaign around a validated practice, industry, client need, or geographic opportunity.
Attorney visibility sprintImprove selected biographies, practice narratives, thought leadership, distribution, and follow-up pathways.
Event and sponsorship scorecardStandardize purpose, target audience, activation, attorney roles, follow-up, and post-event evaluation.
Executive dashboardReport leading and lagging indicators that connect marketing activity to reputation, engagement, opportunities, and growth.
Deliverable: early wins, a working dashboard, a repeatable team cadence, and an evidence-based roadmap for the next two quarters.
Measurement architecture
Track what helps leaders decide.
The goal is not more reporting. It is a compact view of the signals that show whether reputation, relationships, attorney activity, digital engagement, and market opportunity are moving in the right direction.
A decision dashboard, not a data warehouse.
Baseline first, then set targets with leadership. The sample visualization below is illustrative and does not represent Chartwell performance data.
Share of voice, branded search, rankings, media quality, priority-market visibility, and reputation signals.
Qualified engagement, practice-page journeys, subscriptions, attorney-content reach, conversions, and search visibility.
Target-account activity, pitch volume and outcomes, cross-practice introductions, CRM engagement, and relationship expansion.
Cycle time, service satisfaction, budget variance, vendor performance, event follow-up, and team capacity.
Selected impact
Three environments. One pattern.
The industries differ. The leadership work is consistent: translate expertise, connect systems, strengthen the audience journey, and create measurable action.
National legal organization
Turned specialized legal credibility into authority and engagement.
Integrated attorney communications, membership, accreditation, education, conferences, sponsorships, search, and governance into a connected national program.
90%+ growthMembership, plus #1 national search visibility
Multi-location brand
Connected brand, CMS, SEO, content, forms, and conversion across nine locations.
Directed a complex digital ecosystem serving approximately 200,000 clients annually, 120,000 guest profiles, 200 URLs, and 67,000 opted-in email contacts.
+26% clicksPlus 12% growth in new clients
B2B SaaS growth advisory
Built an AI-ready content and conversion engine around buyer needs.
Own positioning, content strategy, buyer-stage messaging, landing pages, sales enablement, product feedback, assessment concepts, and a savings calculator.
Strategy to executionGTM narrative, content, product, and conversion
Leadership alignment
The Chartwell Approach, applied to marketing.
Understanding, collaboration, communication, and commitment are also the conditions required for a trusted marketing function.
National scale should still feel human.Public Chartwell careers imagery reflects a culture built around connection, service, and community.
Start with the business.
Learn how attorneys serve clients, where practices are headed, which markets matter, and what leadership needs marketing to make possible.
Build with attorneys, not around them.
Create clear roles, useful tools, shared priorities, and low-friction workflows that make participation easier.
Make complexity usable.
Translate legal expertise and internal strategy into concise messages, practical plans, and timely reporting.
Own the result.
Protect quality, deadlines, budgets, ethics, and relationships while continuously improving the system behind the work.
The conversation
Let’s build the marketing system behind Chartwell’s next stage of growth.
I would welcome the opportunity to discuss where the firm sees the greatest opportunity, what the marketing team needs from its next leader, and how my legal-sector, multi-location, digital, and operational experience could contribute.
