Pearse MTB Social Media Mission

□ Athlete Mission Brief

Help us build your MTB social world.

Pearse, this is not a school assignment. There are no wrong answers, and you do not need to sound "professional." We want to figure out what kind of content actually feels like you, grows the sport, makes Jarrod's Place proud, and helps more people want to get on mountain bikes.

□ Ride □ Teach □ Be real □ Race □ Invite people in

Your answers save automatically on this device while you type. When you're done, hit Send It. It will open an email to Reeve with your answers already filled in. You just press send.

Part 1 · Your current social world

Where do you actually want to post?

Pick everything you would realistically use, not what you think you're supposed to use.

What does your audience look like right now?

Rough numbers are totally fine. We just need a starting line.

What kind of stuff seems to hit?

Choose the content that gets the best reactions now, or that you think people enjoy most.

Part 2 · Your personality on camera

How do you feel about talking to camera?

1 = absolutely not. 5 = give me the mic.

Hide me □ 3

What actually sounds like you?

Pick as many as fit. This helps us avoid turning you into a fake sponsor robot.

Part 3 · Jarrod's Place + riding life

What does Jarrod's Place want from you?

If you know the sponsor expectations, drop them here. If not, say that too.

How often are you at Jarrod's?

And how easy is it to get vertical video when you're there?

Who do you most want following you?

You can pick everybody, but choose your #1 priority too.

If you had to choose one...

How important is getting more girls riding?

Could this be a real part of what your social account stands for?

Small part 4

Part 4 · Racer mode

How should your racing side feel?

There is no wrong answer. This is about your vibe, not your résumé.

□ Athlete ModeSerious, focused, chasing speed and progression. □ Fast + FunHigh-level racing without pretending life is one giant training plan. □ Ride FirstMountain biking is the main character. Racing is one part of it. ⚡ The MixSerious racer + normal human + plenty of chaos.

What's on the race calendar?

List the series, events, states, or big races you expect to do. Rough is fine.

Who can actually capture the good stuff?

Content gets easier when we know what footage is realistic.

Part 5 · Make this sustainable

How much time do you want this to take?

Be real. A plan you actually do beats a perfect plan you hate.

⚡ 30 min or lessKeep it ridiculously simple. □ About 1 hourA realistic weekly routine. □ 1–2 hoursEnough time to actually build something. □ More if it worksI’ll put time in if the account grows.

Who else might show up in your content?

Friends, racers, younger riders, coaches, Jarrod's people, riding buddies, etc.

What should stay OFF the internet?

This matters. Good content should never require giving up your privacy or making you uncomfortable.

□ No live location □ No school details □ Keep family private □ Limit stranger DMs □ No forced talking □ Ask before chaos posts

Six months from now, what would make you say: “Yep. This worked.”

Followers are one answer, but they do not have to be the only answer.

□ More followers □ More girls riding □ Race recognition □ Jarrod's is stoked □ Better sponsors □ I enjoy it

Built for Pearse. Ride fast. Be yourself. Help more people find bikes. □

YOUR CART