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Reeve McNamara | Health & Life Sciences Business Development
Reeve McNamara
The Case Role Fit Proof Experience Contact
Health & Life Sciences Business Development

Turning Health & Life Sciences expertise into client opportunity.

Business development in a sophisticated law firm is not just about visibility. It is about helping attorneys identify market opportunities, clarify client needs, build relationships, support pursuits, and turn practice expertise into measurable growth.

See the Fit Contact Reeve

Business Development

Health & Life Sciences clients operate in complex, regulated, high-stakes environments. The attorneys who serve them need business development support that understands credibility, timing, industry change, client pressure, and the importance of translating legal knowledge into practical value.

My work sits in that space: attorney support, client targeting, pitch and pursuit strategy, CRM-driven follow-up, thought leadership, events, sponsorships, market positioning, and the systems that keep practice growth moving.

The Business Development Challenge

Expertise has to be translated before it can create opportunity.

Attorneys in Health & Life Sciences often work at the intersection of regulation, risk, science, business, litigation, transactions, compliance, innovation, and public trust. Strong business development helps clients understand not only what the firm knows, but why that knowledge matters now.

01

Client opportunities need industry context.

Health care and life sciences clients face changing regulations, emerging risks, competitive pressure, innovation cycles, and operational complexity. Business development must connect legal expertise to those real-world pressures.

02

Visibility only matters when it builds trust.

Thought leadership, events, webinars, lawyer bios, representative matters, rankings, client alerts, and industry content should make attorney judgment more visible, relevant, and actionable.

03

Growth requires follow-through.

Client targeting, cross-selling, event follow-up, pitches, RFPs, sponsorships, CRM tracking, and attorney business development plans need a disciplined system behind them.

That is where legal marketing becomes business development.

The strongest business development support does more than produce materials. It helps attorneys stay visible, relevant, prepared, and connected to the clients, referral sources, and industries they serve.

In a Health & Life Sciences practice, that means understanding how legal expertise connects to business pressure, regulatory change, institutional risk, patient impact, reimbursement, innovation, litigation exposure, and market positioning.

I bring a practical, attorney-centered approach: clarify the opportunity, organize the information, support the pursuit, align the stakeholders, track the activity, and keep the work moving toward growth.

Role Fit

Built for the operating system behind practice growth.

The Business Development Manager role requires someone who can move between strategy and execution: supporting attorney goals, identifying client opportunities, coordinating cross-practice initiatives, developing pitch materials, managing events and sponsorships, tracking results, and keeping high-priority practice growth initiatives moving.

Client targeting & pursuit strategy

Experienced building segmented campaigns, audience strategies, reactivation programs, and relationship-development systems that connect the right message to the right audience.

Attorney & practice group support

Comfortable working with attorneys, board leaders, committees, executives, and subject-matter experts to clarify priorities, organize information, develop messaging, and support business development activity.

Events, sponsorships & follow-up

Led national legal events, CLE programs, speaker coordination, sponsorship visibility, vendor management, attendee communications, and post-event engagement.

Pitches, RFPs & market positioning

Experienced translating complex expertise into polished business development materials, professional profiles, credentialing content, website copy, campaign messaging, and executive-facing narratives.

CRM-driven engagement

Built CRM and AMS segmentation programs that improved targeting, renewal communication, prospect nurturing, reactivation, stakeholder engagement, and leadership reporting.

Cross-practice collaboration

Able to connect related services, subject-matter experts, events, content, and client issues into coordinated growth opportunities across teams and disciplines.

90%+ Membership and subscriber growth through structured legal audience engagement, retention, onboarding, and reactivation.
20K Attorney communication reach across recurring digital campaigns, newsletters, announcements, and professional updates.
43 Jurisdictions supported through legal certification, accreditation coordination, documentation, and stakeholder communication.
$1M+ Annual budget responsibility across events, vendors, marketing, operations, certification, and stakeholder programs.
Relevant Experience

Legal-sector experience with Health & Life Sciences relevance.

My background is not limited to marketing output. It includes the judgment, coordination, stakeholder management, data discipline, and follow-through that make attorneys easier to support and business development initiatives easier to execute.

Legal Market Fluency

Attorney-facing leadership in a specialized legal environment

Served as Executive Director of a national legal certification organization supporting attorneys in professional liability law, including medical malpractice and legal malpractice. Worked closely with attorneys, board leaders, committees, speakers, sponsors, and legal audiences to strengthen visibility, engagement, and organizational growth.

Health & Life Sciences

Healthcare-adjacent legal credibility

Led communications and certification operations connected to medical malpractice, professional liability, accreditation, credentialing, regulated professional services, and sophisticated legal audiences. This gives me a strong foundation for understanding the market sensitivity and trust required in Health & Life Sciences business development.

CRM & Targeting

Segmentation systems that improve relevance

Built CRM and AMS engagement programs for onboarding, retention, reactivation, renewal, event promotion, attorney communications, and leadership reporting. Improved email open rates by approximately 200% through segmentation, A/B testing, audience refinement, and message discipline.

Events & Sponsorships

Professional events designed to extend engagement

Produced national legal events, CLE programs, board meetings, speaker programs, sponsorship activations, vendor coordination, and post-event communication strategies designed to strengthen relationships and keep audiences engaged beyond the room.

Positioning

Turning complex expertise into market-ready value

Created attorney-facing and public-facing content explaining credential value, practice differentiation, certification standards, professional expertise, and legal subject-matter credibility. Comfortable translating complex information into clear business development narratives.

Growth Systems

Business development as infrastructure, not activity

My approach connects targeting, messaging, events, CRM, follow-up, reporting, content, stakeholder coordination, and leadership visibility into a practical system that supports attorneys and keeps growth initiatives moving.

What I Bring

A business development partner who understands that details create momentum.

In an attorney-led environment, trust is built through responsiveness, accuracy, discretion, and follow-through. I understand how to support senior stakeholders while keeping the work practical, organized, and on deadline.

I bring the ability to write clearly, coordinate across groups, manage competing requests, organize source content, support events and communications, track outcomes, and see how each task contributes to a larger business development goal.

For McDermott’s Health & Life Sciences practice, that means helping attorneys turn expertise, relationships, market intelligence, events, pitches, CRM activity, and client insight into more intentional growth.

Business development that helps attorneys move from expertise to opportunity.

I would welcome the opportunity to discuss how my background in legal market positioning, attorney-facing communications, CRM-driven engagement, events, sponsorships, and professional services growth can support McDermott’s Health & Life Sciences practice.

Contact Reeve
© Reeve McNamara
Health & Life Sciences · Legal Marketing · Practice Growth · Business Development
Copyright ©2024 Silvermine Solutions
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[email protected] | 404.556.7238