□ Sponsorship Strategy Brief

What should Pearse help Jarrod's Place accomplish?

This is less about counting sponsor tags and more about making the partnership useful. Pearse wants to help grow mountain biking, represent Jarrod's Place well, and create content that supports the park's actual business goals. Your answers will help us understand what matters most, who you want to reach, what you want people to know, and where Pearse can make the biggest difference.

□ AwarenessGet Jarrod's in front of more of the right riders.

□ ProgressionShow people there is a place for them at every level.

□ BusinessSupport passes, rentals, lessons, shop, camping and events.

□ CommunityBuild the culture that makes people come back.

There are no “correct” answers. Josh and Jarrod can fill this out separately if you want both perspectives. Answers save automatically on the device. At the end, hit Send It and an email to Reeve will open with everything organized.

First, who's filling this out?

Pick one so we know whose perspective we're looking at.

□ Josh □ Jarrod

Part 1 · What does winning look like?

Six months from now, what would make this sponsorship feel successful?

Think beyond followers. What would you actually want to see happen because Pearse is representing the park?

If Pearse could help move only THREE things, what should they be?

This forces us to separate “nice to have” from the actual business priorities.

Choose up to 3. The form will stop you after three.

Three selected. That's the starting lineup.

Part 2 · Who should Pearse help reach?

Which audiences do you want more of at the park?

Pick all that matter. We will use this to build separate content angles instead of talking to everyone the same way.

Who is the #1 audience Pearse could uniquely influence?

Who is Jarrod's already great at reaching?

This helps us avoid using Pearse to solve something that is already working.

Who is the biggest untapped opportunity?

If you could get one new type of customer to understand Jarrod's better, who would it be?

Part 3 · What should we sell without feeling salesy?

What do you most want Pearse to naturally show or talk about?

Not every post needs a pitch. These are the park experiences or revenue areas we can weave into real riding content.

What has the best business upside?

Which products or experiences matter most financially or strategically, even if customers don't realize it?

What is underused or misunderstood?

What does Jarrod's offer that more people should know exists?

Part 4 · What story should Pearse tell?

What should people understand about Jarrod's after following Pearse?

Pick the ideas you want repeated until they become part of the park's reputation.

What misconception would you most like Pearse to change?

For example: “It's only for huge jumps,” “I'm not good enough,” “bike parks are only for racers,” or “it's too far for a day/weekend trip.”

What makes Jarrod's different from other places people can ride?

This becomes the raw material for better storytelling and sponsor content.

What parts of the Jarrod's personality should show up?

Pick the vibe you want people to feel online.

Part 5 · Pearse's role as an ambassador

Why Pearse?

What about her makes you want her representing Jarrod's Place specifically?

How should Pearse balance racer vs. ambassador?

This tells us whether her content should lead with competition, progression, fun, accessibility, or a mix.

□ Racer firstHer speed, results and competition credibility should lead. □ Park kidShow the culture, friends, laps and why Jarrod's is fun. □ Progression guideHelp newer riders see a path from nervous to confident. ⚡ BalancedRacing + progression + personality + park life.

What types of Pearse content would be most valuable to you?

Pick everything you would genuinely like to see her create.

How promotional should her content feel?

1 = almost entirely authentic riding with occasional tags. 5 = very intentional about park offers and calls to action.

Mostly organic 3

How much creative freedom should Pearse have?

She is 16, so we want a system that protects the brand but still lets her sound like herself.

□ High freedomLet her create naturally and tag Jarrod's. □ GuardrailsGive her themes and priorities, then let her create. □ Coordinate promosOrganic content is free, campaigns/events are coordinated. □ More reviewPrefer visibility before sponsor-focused posts go live.

Part 6 · The practical stuff

What should Pearse reliably do when she is at the park?

This can become a simple repeatable routine instead of reinventing content every visit.

□ Get vertical clips □️ Tag Jarrod's ⛺ Show more than trails □ Include riders □ Capture progression □ Mention events □️ Get staff/shop content □ Keep it organic

What should she avoid?

Brand guardrails, safety issues, inaccurate messaging, competitor conflicts, anything that would make you cringe.

What moments should we plan around?

Events, races, clinics, women's days, new trails, bike launches, seasonal pushes or weekends you especially want promoted.

How should we judge performance?

Pick the signals that would actually matter to Jarrod's.

Anything we haven't asked that you want Pearse to know?

This is the open trail. Say whatever would make the partnership better.

Ready to send it? □

Your answers will be turned into an organized email addressed to [email protected]. Nothing is submitted to a website or database. Your email app will open with the full sponsorship brief filled in, then you press Send.

If the email app does not open, choose “Copy Answers” and paste the brief into an email to Reeve.

Jarrod's Place × Pearse · Better sponsor content starts with better goals. □

YOUR CART