Turning attorney expertise into client action.
A client does not usually come to a law firm looking for legal complexity. They come because something important feels uncertain, exposed, or at risk.
Expertise has to be understood before it can be valued.
Attorneys are trained to think in nuance, precedent, risk, and precision. Those qualities are essential to excellent legal work. But before a client can value that expertise, the client has to understand the stakes, the path forward, and why this attorney or practice group is the right partner.
Clients search for clarity, not complexity.
Strong legal marketing translates sophisticated knowledge into practical language that helps clients understand what matters and what to do next.
Visibility only matters when it builds trust.
Thought leadership, legal updates, webinars, and collateral should make the attorney’s judgment more visible, relevant, and useful to the market.
Business development is a system.
Practice meetings, content calendars, event follow-up, website updates, pitches, and stakeholder coordination all work together to create momentum.
The strongest practice development support does more than produce materials. It helps attorneys stay visible, relevant, prepared, and connected to the clients and industries they serve.
It requires strong writing, sound judgment, attention to detail, and the ability to coordinate attorneys, marketing colleagues, administrative teams, vendors, and leadership without losing sight of the client’s perspective.
That is the mindset I would bring to Seyfarth: practical, polished, responsive, and focused on helping practice groups turn expertise into relationships, trust, and growth.
Built for the operating system behind practice growth.
The Practice Development Coordinator role requires someone who can move between strategy and execution: supporting business plans, managing marketing communications, coordinating events and webinars, maintaining content, preparing agendas, tracking follow-through, and contributing to RFPs and pitches.
Practice group support
Comfortable working with attorneys, committees, leadership, and professional stakeholders to clarify priorities, organize information, prepare materials, and keep initiatives moving.
Marketing communications
Experienced developing website copy, newsletters, legal-sector updates, event communications, stakeholder messaging, collateral, and reusable content libraries.
Events and webinars
Led planning and execution for national meetings, board meetings, attorney-facing programs, webinars, seminars, vendor coordination, speaker support, and post-event follow-up.
RFP and pitch support
Compiled organizational descriptions, attorney-related information, professional credentials, experience summaries, supporting documentation, and polished business development materials.
Legal-sector experience with business development discipline.
My background is not limited to marketing output. It includes the underlying coordination, judgment, and follow-through that make attorneys easier to support and practice groups easier to move forward.
Attorney support and legal marketing leadership
Served as the primary communications, accreditation, membership, and business development leader for a national legal certification organization serving attorneys in professional liability law.
Clear messaging from complex information
Translated legal, certification, accreditation, and stakeholder information into attorney-facing resources, website copy, newsletters, reports, event materials, and professional credibility tools.
Systems that protect follow-through
Built repeatable workflows for communications, stakeholder service, database management, event execution, committee support, reporting, and information storage.
Marketing with a relationship-building purpose
Supported partnerships, sponsorships, professional visibility, events, stakeholder engagement, and business development activity with the goal of strengthening credibility and connection.
A coordinator who understands that details create momentum.
In a partner-led environment, trust is built through responsiveness, accuracy, discretion, and follow-through. I understand how to support senior stakeholders while keeping the work practical, organized, and on deadline.
I bring the ability to write clearly, coordinate across groups, manage competing requests, organize source content, support events and communications, and see how each task contributes to a larger business development goal.
Let’s talk about practice growth.
I would welcome the opportunity to discuss how my background in legal marketing, attorney support, professional services communications, and business development coordination can support Seyfarth’s practice groups and broader client-service goals.
