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Reeve McNamara | Business Development & Legal Marketing
Reeve McNamara
The Case Role Fit Proof Contact
Business Development / Legal Marketing

Turning legal expertise into revenue-generating opportunity.

Business development in a law firm is not just about visibility. It is about helping attorneys identify opportunities, clarify positioning, deepen client relationships, and move the right prospects toward action.

See the Fit Contact Reeve

Business Development Statement

Legal marketing becomes business development when it translates what attorneys know into what clients need to understand, trust, and act on.

My work sits in that space: attorney support, client-centered messaging, thought leadership, events, collateral, stakeholder coordination, and the systems that keep practice growth moving.

The Business Development Problem

Expertise has to be positioned before it can create opportunity.

Attorneys are trained to think in nuance, precedent, risk, and precision. Those qualities are essential to excellent legal work. But before a client can value that expertise, the client has to understand the stakes, the path forward, and why a particular attorney or practice group is the right partner.

01

Client opportunities need clarity.

Strong business development translates sophisticated legal knowledge into practical positioning that helps clients understand what matters and why the firm is relevant now.

02

Visibility only matters when it builds trust.

Thought leadership, legal updates, webinars, bios, representative work, and collateral should make attorney judgment more visible, useful, and market-ready.

03

Revenue growth is a system.

Business plans, client targeting, event follow-up, website updates, pitches, RFPs, and stakeholder coordination all work together to create momentum.

That is where legal marketing becomes business development.

The strongest business development support does more than produce materials. It helps attorneys stay visible, relevant, prepared, and connected to the clients, referral sources, and industries they serve.

It requires strong writing, sound judgment, attention to detail, and the ability to coordinate attorneys, marketing colleagues, administrative teams, vendors, and leadership without losing sight of the client opportunity.

That is the mindset I bring: practical, polished, responsive, and focused on helping practice groups turn expertise into relationships, trust, revenue opportunities, and growth.

Role Fit

Built for the operating system behind practice growth.

A Business Development Manager role requires someone who can move between strategy and execution: supporting business plans, identifying client opportunities, developing key messaging, managing marketing communications, coordinating events and webinars, maintaining collateral, and contributing to RFPs and pitches.

Practice group strategy

Comfortable working with attorneys, committees, leadership, and professional stakeholders to clarify priorities, organize information, develop messaging, and keep initiatives moving.

Client opportunities and positioning

Experienced creating content, messaging, professional credibility tools, and visibility systems that help legal expertise become more relevant and actionable to external audiences.

Events, webinars, and visibility

Led planning and execution for national meetings, attorney-facing programs, webinars, seminars, vendor coordination, speaker support, and post-event follow-up.

RFP, pitch, and collateral support

Compiled organizational descriptions, attorney-related information, professional credentials, experience summaries, supporting documentation, and polished business development materials.

20+ Years across marketing, business development, professional services, and stakeholder communications.
43 Accrediting and credentialing relationships managed across legal and professional organizations.
200% Email open-rate improvement through segmentation, testing, message refinement, and database discipline.
$1M+ Annual budget responsibility across events, vendors, technology, communications, and operations.
Relevant Experience

Legal-sector experience with business development discipline.

My background is not limited to marketing output. It includes the underlying coordination, judgment, data discipline, and follow-through that make attorneys easier to support and business development initiatives easier to execute.

Legal Sector

Attorney support and legal marketing leadership

Served as the primary communications, accreditation, membership, and business development leader for a national legal certification organization serving attorneys in professional liability law.

Messaging

Clear positioning from complex information

Translated legal, certification, accreditation, and stakeholder information into attorney-facing resources, website copy, newsletters, reports, event materials, and professional credibility tools.

Operations

Systems that protect follow-through

Built repeatable workflows for communications, stakeholder service, database management, event execution, committee support, reporting, information storage, and leadership updates.

Growth

Marketing with a relationship-building purpose

Supported partnerships, sponsorships, professional visibility, events, stakeholder engagement, and business development activity with the goal of strengthening credibility, connection, and opportunity creation.

What I Bring

A business development partner who understands that details create momentum.

In an attorney-led environment, trust is built through responsiveness, accuracy, discretion, and follow-through. I understand how to support senior stakeholders while keeping the work practical, organized, and on deadline.

I bring the ability to write clearly, coordinate across groups, manage competing requests, organize source content, support events and communications, and see how each task contributes to a larger business development goal.

Let’s talk about business development.

I would welcome the opportunity to discuss how my background in legal marketing, attorney support, professional services communications, and business development strategy can support practice growth, client opportunities, market visibility, and revenue-generating initiatives.

Contact Reeve
© Reeve McNamara
Legal Marketing · Practice Development · Business Development
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